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At NPC we have had great success using the Manufacturing Directories to target accounts by first taking the SIC Codes of existing customers and matching them up with prospects and competitors of our customers. We have used the information in both our direct mail efforts and telemarketing efforts with a great deal of success. Also, by sending qualified leads on to our sales reps it means making their jobs easier and thereby commanding more of their time as they usually represent several job shops and quality leads mean more money in their pocket sooner. NPC has used information from the MNI database for years with a great deal of success. We are a company that grew for years primarily from word of mouth and good old fashion leg work by the sales staff. Today, we are a leader in our industry and internationally known and recognized. For the past 3 years we have also used MNI as a means to get our name out there as we have advertised in their directories with great success.
We found that the information included in the Mississippi Manufacturers Register was right on target with what we were needing and looking for. All of the proper contact information that we needed was there for the taking in the book. We took advantage of that opportunity and during the discovery phase of the sales process uncovered new leads outside of our immediate geographic area here in the state. Our registry purchase has already proven profitable. The book has paid for itself ten times over.
I use the Manufacturers' News, Inc. state directories to qualify accounts, learn who the key decision makers are and to learn the web addresses of prospective customers. I collect this information and add it to my existing data base for future use. It doesn't just sit in my computer, I use this information every day in deciding who and why I will be calling on certain accounts. I've gained many new accounts over the last 12 months who have contributed to the overall growth of my organization.
Using EZ Select for the immediate geographical area we were able to identify several new prospects and open up our marketing definition to include many new clients and segments. We have utilized EZ Select to develop new telemarketing leads and also to upgrade our consulting efforts on several direct mail initiatives into a variety of new services that have expanded product offerings. Our business revenues have increased and more than paid for our initial information investment many times over. We will be expanding with more data and more targets as we expand our geographic coverage.
We use Manufactures' News to source prospects and targets and have been happy with the results, always looking for a faster and better way. Time management has improved by better territory calling. We are able to contact more prospects electronically to set up more confirmed calls per day resulting in increased sales.
EZ Select gave the chance to segment my prospective customers. I can select by zip-code, city, type of company. This gave me a way to become more organized in my sales calls. My sales calls take half as long to organize. I no longer use the yellow pages and hope I can find a prospective customer by trial and error. I use the EZ Select almost everyday. I generate a massive amount of calls and organize my day starting with this easy to use software.
I have begun using the Illinois Manufacturers Directory to research specific industries served by my principals so that I could find more opportunities of where to sell their products and services. My future plans include additional state directories and perhaps electronic connections for leads- ease of contacting. So far, I have been given a list of SIC codes from one manufacturer that I intend to work with and have been going through the Illinois Directory to find more places to call. This has been a big help to me getting my business off the ground.
I highly recommend MNI to several people because it is an excellent resource with valuable data. When I am approached about renewing our MNI subscription it is a resounding yes!
The most effective marketing for my business is to manufacturers through direct mail. MNI directories provide the concise information about the companies that we need to target and the right people we need to contact to introduce our services. With the directory of each state's manufacturers we can save a lot of time and money getting in touch with our specific target market. With the resources provided in the MNI state directories, we have been able to regulate the amount of business we bring in through our market and sales efforts. With the help of the MNI directories, we can practically put our marketing plan on autopilot!
We learned that exposure in Manufacturers' News industrial directories allows us better exposure of our services to a wider selection of manufacturers. We are just starting to use MNI products and already have several prospective business who will benefit from our third party logistics services.
Having defined the characteristics of our core customers, we established a sales platform utilizing the information available via MNI's state directories. By identifying through SIC, we targeted "like" companies, thus expanding our contact base four-fold in less time than cold call prospecting could realize. Having tools available, such as MNI Directories, takes the guesswork out of sales. Through well formatted descriptive company listing as can be found in their directories, our "targeting practice" delivers more hits in less time than any program or format used previously. In a world of information, MNI Directories deliver useful, no-nonsense critical profiling data.
I continue to use your product on a daily basis. I have in fact been awarded business from a sales contact from your information that far and away pays for the product.
I've used MNI manufacturers directories for the past several years and have found this product to be far superior to any similar products currently available. The information in MNI manufacturers directories is more up-to-date and far more comprehensive. Also, EZ Select allows me to easily perform searches by any field in the database and produce customized reports. MNI manufacturers directories are unmatched in quality and are a great value!
Your books are excellent. My copy sits on my desk right in front of me and is the first resource I use when looking for a customer or supplier. I've been a customer for ten years.
EZ Select is one of the best purchases we ever made for our project at Keystone. We have been using the database extensively for various analysis and tasks for the last 5-6 months.
We had a lack of orders during this economic slowdown period. We seriously considered ceasing operations. With MNI we were able to continue operations.
My real estate clients use it to target specific manufacturing industries, size of company, zip code areas, and do mailings monthly. It's the best in the industry.
EZ Select worked great - quick and easy! The fields were laid out nicely and made uploading to my CRM smooth and efficient. Very nice product!
AEHH is extremely happy with the EZ Select product we purchased from you. All of our salesmen use it on a daily basis and it already has resulted in AEHH getting into accounts and getting orders from accounts we have never dealt with before. In December 2015 we did a target marketing program. We worked with the manufacturers of the one of the products we sell, and created a list of accounts that had over 50 employees. We used the names provided in the database and called and left a message of the product we wanted to introduce them to. We said we would send information and asked them to review. We followed up to see if there was any interest. This one pilot study resulted in incremental sales for AEHH of over $10,000. Nice way to end the year! We have now adapted that approach to market the other manufactures we represent and implemented this into our sales & marketing strategy. Also, we import the list into google maps and use the program to allow us to call on clusters of accounts while in an area. This enables us to be more efficient with our sales miles we put on our trucks! Excellent product! Thanks for hooking me up with EZ Select!
We were able to focus on a geographic area, contact and secure several new customers that would have been difficult to locate without the MNI Directories. Our company has added at least a half dozen new customers. We can reasonably expect to see 10% or better growth in the long term as result of information in MNI.
Your source offers the best information for the least cost.
We are using the EZ Select database to locate and contact prospects. The database is easy to use and sort. Overall, we have found the database to be more accurate and reliable than other databases we have used in the past.
Great prospecting tool!
The guide was very informative in providing info as to who to call on & was a great time saver & provides us with quality & a great quantity of leads.
Yours is very complete and is much better than other sources like yours.
Have 3 appointments next week for sales of large volume accounts already out of first 13 contacts. That's nearly 25% return on small amount of time I've invested. Very pleased with EZ Select, and it meets our needs for cold calls perfectly. Your product takes the hassle out of calling on new clients and provides for an enjoyable experience during the process.
This is our 'hit' list for our district. It doesn't compare to others. The best lead generating tool for our industry yet!
We use it every day in reviewing target markets and prospects. It is a great tool in generating new business.
I was able to access the records I wanted and print mailing labels in no time at all. I would not hesitate to utilize your services again.
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