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Cottington Company, Inc. Review of MNI
Having defined the characteristics of our core customers, we established a sales platform utilizing the information available via MNI's state directories. By identifying through SIC, we targeted "like" companies, thus expanding our contact base four-fold in less time than cold call prospecting could realize. Having tools available, such as MNI Directories, takes the guesswork out of sales. Through well formatted descriptive company listing as can be found in their directories, our "targeting practice" delivers more hits in less time than any program or format used previously. In a world of information, MNI Directories deliver useful, no-nonsense critical profiling data.
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