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Northern Precision Casting Co., Inc. Review of MNI
At NPC we have had great success using the Manufacturing Directories to target accounts by first taking the SIC Codes of existing customers and matching them up with prospects and competitors of our customers. We have used the information in both our direct mail efforts and telemarketing efforts with a great deal of success. Also, by sending qualified leads on to our sales reps it means making their jobs easier and thereby commanding more of their time as they usually represent several job shops and quality leads mean more money in their pocket sooner. NPC has used information from the MNI database for years with a great deal of success. We are a company that grew for years primarily from word of mouth and good old fashion leg work by the sales staff. Today, we are a leader in our industry and internationally known and recognized. For the past 3 years we have also used MNI as a means to get our name out there as we have advertised in their directories with great success.
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